Role: Lead Creative
Agency: CP+B London
PRESS
MOTHER'S DAY CARDS FROM MISOGYNISTS
Insulting a guy’s mum is considered the height of rudeness. But women in general? Fair game. ‘Mother’s Day Cards from Misogynists’ came to life after we polled the nation and revealed that despite a third of men admitting they’d called a woman a bitch before, 8 out of 10 said they would never call their own mum the same thing. Using real phrases uttered by some of today’s most recognisable misogynists, the cards aim to get people thinking about the dangers of ‘small’ or ‘casual’ instances of misogyny.